Turn your music
into your career

Real industry knowledge from someone who's done it. From bedroom producer to working with major labels and studios.

Louis Sterling - Founder of Auxx Music Group
LS

Louis Sterling

BBC-Supported Music Producer & Mixing Engineer

Louis Sterling with students
The Story

They said no.
I said watch me.

At 16, I was the only student in my year not invited to audition for the music program. Thirty-four others were selected. I wasn't even given the chance to try.

That spring break, I decided to build my own way in. I wrote an album from my bedroom in Bristol, learned to chop samples and synthesize sounds in Ableton, and cold-emailed a label executive in Toronto. Before I finished school, I had my first record deal.

Almost overnight, I went from bedroom beatmaker to working professional. That single demo led to URBNET Records, BBC Radio 1 airplay, touring across the UK, and sound post-production at Warner Bros. on films shown at Cannes.

Be fearless. Make the first step. You never know where a single message might lead.

Coming Soon

What you'll get

Sign up for early access and be first in line when we launch.

The Real Playbook

EPKs, label outreach, press kits, revenue streams - the exact strategies that got me signed.

Build Your Team

You can't do everything alone. Learn how to find and work with the right people.

Industry Access

Opportunities, events, and connections you won't find anywhere else.

Fearless Outreach

Cold emails, rejection, persistence - how one message can change everything.

Events

Talks &
Workshops

We speak at universities, organisations, and industry events about building a career in music. Real stories, real strategies.

University Talk

Industry Spotlight Session

2025LaSalle College Vancouver, Canada
Organisation Talk

Creative Careers in Music

October 2024NHS England, UK
Early Access

Start building your path

The industry moves slow. Start now. Get early access to coaching, weekly insights, and your spot on the roster.